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KNU Selected for Ministry of Agriculture, Food and Rural Affairs ‘International Cooperation-based Export Agriculture Competitiveness Enhancement Technology Development Project’

Date
2023/05/24
Writer
English
Hit
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Together with Youngpoong Co., Ltd., the Project will develop customized tteokbokki in the Middle East using domestic rice flour while searching for export markets.

The Kyungpook National University Korea Herb-Bio Convergence Promotion Institute (Director Ui Wook Hwang) was selected as the leading research and development institution for the "2023 International Cooperation-based Export Agriculture Competitiveness Enhancement Technology Development Project" supported by the Ministry of Agriculture, Food and Rural Affairs.

This Project supports international cooperative research necessary to vitalize the export of domestic technologies and resources, such as the development of locally customized products for domestic agri-food resources, and to demonstrate the strengthening of local adaptability.

With the selection of this project, the KNU Korea Herb-Bio Convergence Promotion Institute, together with the agricultural corporation Youngpoong Co., Ltd., will receive support of KRW 745 million, including government expenses, for the next three years for the purpose of developing domestic powdered rice that can be dry milled to make tteokbokki tailored to consumers in the Middle East, and then exploring ways to export such products to diverse export markets across three regions in the Middle East.

Ui Wook Hwang, Director of the KNU Korea Herb-Bio Convergence Promotion Institute, noted, “Through this Project, we will contribute to the expansion of rice consumption using powdered rice and overcome the quality limits of food processing, and moreover, we will do our best to meet the needs of the new Middle East tteokbokki boom, which has become the representative export product of K-Food home meals.”

Youngpoong Co., Ltd., an agricultural corporation that operates as a joint R&D institution, is a star company in Daegu City that currently exports various home meal products (HMR) such as tteokbokki, pancakes, and snacks to 80 countries.